Insights Focus and Jody Oshrin’s team has been an incredible partner to Chipotle Mexican Grill in its consumer validation process. We have been utilizing IF’s expertise in validating various initiatives for several years, and the team is creative, nimble, and proactive in identifying the best testing methodology for our unique business needs. The covid-19 pandemic put a halt in the industry for several months, but IF was able to quickly work with us to develop contactless sensory testing protocols and other virtual consumer testing methodologies, which were crucial to keeping our pipeline and innovation plans on track. If you are looking for a creative and collaborative partner to help you make strategic business decisions driven by data from consumer behavior, this is the team to make it happen! Jody and her team are a joy to work with, they are professional, always on site, and blend into the operation teams fluently.
