What Clients Say About Our Market Research Services
Jody Oshrin and Insights Focus have been trusted Taco Bell partners for many years. Jody’s earlier contributions focused on product insights and new product development where she designed and executed both qualitative and quantitative consumer research to help drive key decisions for the organization. As digital platforms have become a more important focus for the brand, Jody’s background in UX design dovetailed nicely in gaining insights for Taco Bell app usability, kiosk interface optimization and digital menu board development. Jody remains a go-to partner for Taco Bell’s insights needs as she is that rare individual who is able to fully embrace the strategic goals of a project and then design and execute consumer research to move a project further along with meaningful consumer insights.
Director of Consumer Insights, Taco Bell Corp.
Having been an internal client of both Linda and Jody at Taco Bell I was confident Mint Mobile would get top notch, strategic thinking with Insights Focus. What started as a one-time research assignment has grown into the cornerstone of our Consumer Insights practice. Insights Focus is constantly adding a wealth of knowledge and actionable insights that are driving growth with our Mint Mobile brand. I could not be happier and look forward to our sessions as they shape the future of our messaging and feature development.
CEO, Mint Mobile & Ultra Mobile
Insights Focus and Jody Oshrin’s team has been an incredible partner to Chipotle Mexican Grill in its consumer validation process. We have been utilizing IF’s expertise in validating various initiatives for several years, and the team is creative, nimble, and proactive in identifying the best testing methodology for our unique business needs. The covid-19 pandemic put a halt in the industry for several months, but IF was able to quickly work with us to develop contactless sensory testing protocols and other virtual consumer testing methodologies, which were crucial to keeping our pipeline and innovation plans on track. If you are looking for a creative and collaborative partner to help you make strategic business decisions driven by data from consumer behavior, this is the team to make it happen! Jody and her team are a joy to work with, they are professional, always on site, and blend into the operation teams fluently.
Vice President Culinary, Chipotle
The Curious Creamery
The Coffee Bean & Tea Leaf
The University of Michigan
Jack in the Box