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Research Areas and Methods for Food and Technology Companies

OUR EXPERTISE

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Qualitative

  • Focus Groups
  • One on One Interviews
  • Ethnographies
  • Ideation Sessions
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Quantitative

  • Concept Tests
  • Attitude & Usage Surveys
  • Landscape Surveys
  • Ad Validation
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A hamburger and fries with a drink in the background.

Product/Service Testing

  • Central Location Taste Tests
  • In Store Restaurant Tests
  • Sensory Testing
  • Packaging Testing
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User Experience

  • Usability Studies
  • Ethnographic Field Studies
  • One-on-One Interviews
  • Attitude & Usage Surveys
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