Research Areas and Methods for Food and Technology Companies

OUR EXPERTISE

A group of people sitting around in a room.

Qualitative

  • Focus Groups
  • One on One Interviews
  • Ethnographies
  • Ideation Sessions

Quantitative

  • Concept Tests
  • Attitude & Usage Surveys
  • Landscape Surveys
  • Ad Validation
A person holding up a phone with a checklist on it.
A hamburger and fries with a drink in the background.

Product/Service Testing

  • Central Location Taste Tests
  • In Store Restaurant Tests
  • Sensory Testing
  • Packaging Testing

User Experience

  • Usability Studies
  • Ethnographic Field Studies
  • One-on-One Interviews
  • Attitude & Usage Surveys
A person is using markers to make designs on paper.